In June 1 starts all-Russia action "schoolFORMAT® makes children's dreams come true"

Everyone who bought a backpack schoolFORMAT gets the opportunity to take part in the national competition «schoolFORMAT makes children's dreams come true». Participants are offered to write about their most cherished dream or to draw it. The authors of the most successful works will be awarded with prizes – cash grants for realization of their dream.

Venue for the competition will be a specially created website www.schoolformat.ru/konkurs. Participants should register on it, provide necessary personal information and upload the photograph with the purchased backpack along with a picture or a story about their dream. Adults can help children to register on the website, but the author of the work should be a child (6-10 y.o.).

After registration each participant will have his or her own profile on the website — individual page, which all the visitors of the website can see. The competition will be held from May 1 to November 1, 2014. Professional jury and visitors of the website will determine the winners. In every category the winner will get a cash grant for realization of his or her dream – 30 000 rubles.


  • The prize for the most romantic dream (determined by the jury).
  • The prize for the most mature (serious) dream (determined by the jury).
  • The prize for the most unordinary dream (determined by the jury).
  • Prize of website visitors (determined by the majority of votes of the website visitors).